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As a digital leader and management consultant with over 20 years of experience in IT transformation, digitalization, media strategies, and innovation, I support companies in strategically planning, successfully implementing, and sustainably anchoring complex transformation and innovation projects.
My expertise includes optimizing business processes along the entire value chain, including supply chain management and purchasing. I combine deep technical understanding with strategic vision and international project experience to increase efficiency, competitiveness, and innovative strength.
In addition, I advise on the implementation of relevant EU regulations such as the Data Act, AI Act, and Cyber Resilience Act—from analyzing requirements to integrating them into existing processes to implementation.
My approach: strategy, implementation, and change management from a single source—for tangible results and a future-proof digital orientation.
ERVICES

Digital Leader & Management Consultant
Transformation | Cyber Security |
Programm- & Projektmanagement |
Product & Innovation Management
Strategy & Consulting
Program Management
Interim & Change Management
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BOUT ME
​Personally profound and reliable
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With a background in Business Administration and over 20 years of cross-industry experience in Telecommunications, IT, Automotive, Transport & Logistics, and Energy.
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Long-term activities in diverse corporate functions—ranging from Technology, IT, Procurement, and Finance to Marketing and Sales—have shaped my ability to think holistically and design solutions end-to-end. This cross-functional perspective enables me to bridge business and technology, align stakeholders, and translate complex requirements into practical, value-creating outcomes.
My strength lies in combining strategic foresight with operational pragmatism, ensuring that innovation, efficiency, and sustainability go hand in hand.


LIENTS & COLLABORATIONS
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ESTIMONIALS
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Marcus Flory, Deutsche Telekom AG
Vice President EU IT Transformation
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" Baran's expertise in digital transformation and his excellent management skills have been essential to to successfully achive our business goals and innovatively transform Deutsche Telekom's IT in Europe. "

Dr. Christian Hahn, Deutsche Telekom AG
Vice President Marketing Communications Strategy & Media
02
“ Project 'Tetris' is Deutsche Telekom's new Media Operating Model and a radical redefinition of our media management approach in a digital world. The way Baran managed the entire project and the digital transformation journey for DT has been a great success and simply exceptional. "
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Prof. Dr. Julia Maintz,
Cologne Business School,
Dean of Digital Media Management,
Professor of International Management and Internet Economics
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" Mr. Demir developed cutting-edge concepts of the digital transformation of business models for a broad range of industries in collaboration with Cologne Business School. His sophisticated models now serve as standard tools for sustainable implementation of transformation projects. Mr. Demir’s approaches are always based on recent academic findings and latest practice insights and are simply convincing. "
